Every company today conducts business online, by sending email, if nothing else. That’s true even if your firm operates primarily in the physical world—customers undoubtedly find you by browsing in Apple…
In every job that involves interaction with the public, amusing “Can you believe…” stories about customers abound. They’re often triggered by seemingly reasonable behaviors that experts recognize as problematic. A well-known…
Apple has unveiled an update to the MacBook Air, which it touts as the world’s most popular laptop. While the MacBook Air has long been a compelling option for many consumers,…
With so many troubling things happening in the world, some clients have inquired about ways to enhance their security. While we don’t want to encourage paranoia, there are many legitimate threats,…
Ever since Apple launched the iTunes Store in 2003 with online accounts known as Apple IDs—now referred to as Apple Accounts—many users have ended up with multiple accounts. This situation arose…
We know iPhones can get pricey—a top-of-the-line 1 TB iPhone 16 Pro Max costs $1,599, and that’s before AppleCare. To make the lineup more affordable, Apple has long sold the iPhone…